Allies

Turning Possibility into reality by…

Breaking financial barriers…

JoooKooo Sports Academy envisions communities that are primarily led by active and empowered youth. Understanding the cultural, and socio-economic challenges, we promote academic success and strive to minimize financial barriers to education by providing employment opportunities to our athletes and help them to secure future employment. We balance an active lifestyle and psychological health by incorporating nutritional, physical, and mental health interventions. Through operational support, we have employed over 55 students.

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Moving from Borderline to Greatness…

JoooKooo Sports Academy implements summer camps and year round programs that use sports as a vehicle to teach and reinforce principles necessary to pursue academic excellence.  These programs are designed to address the needs of youth who face barriers to train and compete amongst their peers. Focused on participants’ advancement, we implement age appropriate and inclusive camps and programs which emphasize and practice competencies necessary to ensure our athletes prosper both physically and academically. We pay special attention to youth that we refer to as borderline. These adolescents are on the cusp of achieving greatness with the right encouragement and guidance, or risk falling through the systemic cracks.  Our core objectives are designed to influence the mindset of program participants towards higher education as a means of  becoming the best version of themselves.  All of our programming whether on the court, in the gym or classroom, promotes education. Life skills such as leadership, time management and public speaking are also taught and practiced on the court. Coupled with career development, resume building, and financial literacy and management workshops, our athletes gain the necessary skills to gain employment, and overcome some of the financial and systemic barriers associated with accessing post-secondary education. We have provided free/low cost programming to over 700 athletes.

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Focusing on Women and Girls…

At JoooKooo Sports Academy, we have an important role to play in ensuring that women and girls are actively engaged in basketball. We strive to create an environment where they can reach their full potential on and off the court and provide their valuable insight and skills through leadership. We believe that it is important to create a space where women and girls are comfortable and supported in pursuing their goals in sport. We strive to promote and demonstrate the value of women through sport. We aim to have representation at all levels of leadership. We conduct annual needs assessments to identify barriers to participation and make the appropriate accommodations to facilitate participation.  We have been working diligently to remove barriers to access and have done so for 150 girls+

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